81% of transactions volume made world wide start with an online search (2016 statistics). In the case where the customer makes the purchase online, this number is 93%. In the case of B2B (business to business) sales the percentage is 94%. Online marketing techniques have grown in scale and complexity along with the market.
Consequently it is evident that it’s absolutely essential for your business to have a strong online presence. In order to succeed, you must employ all the online marketing means at your disposal to drive traffic to your website. Most people wouldn’t look past the first page of search results when they’re looking for something specific. Thus this is where you need your website to be.
All forms of online marketing influence the factors that bring your website to the top of the search rankings. Examples include SEO work, Social Media and Pay Per Click Campaigns. You can learn more about what we do and how we do it here: