You don’t, but running a business can be time consuming; so is internet marketing and you may not have time for both. Also, the occupation has your experience, knowledge and wisdom focused on the specific area of expertise that you practice. Doctors treat ailments, builders build buildings, engineers produce machines and First Idea markets all of the above (and more) online. A builder can make an attempt at choosing a correct drug and administering the treatment intravenously, and may be successful. However, a doctor would be an awful lot better, faster, and safer at it. There is a lot at stake for the patient receiving the treatment. Likewise, there is a lot at stake for a company in terms of reputation and sales when someone markets it online. Your business is your baby – do not give it into the wrong hands!