Search Engine Optimisation (SEO) is a process which refers to making your website rank higher in search engines. It involves using a number of techniques which exploit search engines’ algorithms to put your site ahead of the competition’s.
First of all, you have to make sure that your site’s content is plentiful but concise, and directly relates to your products and services. The more mention of the products or services that people are looking for on your website; the further your site will climb in search rankings.
Secondly, you must observe the correct use of keywords, page titles, web address slugs, and meta descriptions when designing each page of your website. We employ tools that link directly to search engines’ algorithms, allowing us to design content in such a way that brings your site to the top.
Lastly, you must make sure to constantly upload new articles into your blog. Said articles must be in tune with what your business sells. The more articles on a particular topic, the higher your site will rank when people search for said topic. Search engines like fresh material, so the frequency of your posts will make an impact.
A lot of our more premium packages include some level of SEO, where as the more basic packages do not. In essence SEO is an ongoing work in progress; if you stop actively working on it your site will slip into lower positions in search results. We therefore have SEO as a separate add-on product with a recurring payment plan.